Use Smart Link tracking, previews, and routing

Step by step

1. 1

   Open the advanced panel

   In Smart Links → Create Link, paste Destination URL, then select the advanced-settings icon beside the form.

2. 2

   Add campaign tracking

   Open UTM Tracking and fill Campaign Source, Campaign Medium, and Campaign Name. Use Term or Content only when your campaign needs them.

3. 3

   Set the social preview

   Open Appearance for OG Title, OG Description, and OG Image URL. These help describe the short link when it is shared.

4. 4

   Add location rules

   Open Geo-Routing and add country-specific destinations. Check each country and URL and keep the original destination as the fallback.

5. 5

   Apply and test

   Apply advanced settings, select Create Smart Link, then test the short URL and its preview before using it widely.