Add audience and performance data

Step by step

1. 1

   Open Audience & performance

   Select Media Kit in the sidebar, then open Audience & performance in the editor.

2. 2

   Enter performance figures

   Fill the labeled averages, such as story views and saves or shares, from a recent reporting period. Use numbers you can explain to a partner.

3. 3

   Add demographics and markets

   Enter available age, gender, country, and city shares. Keep percentages consistent with your source analytics.

4. 4

   Save and verify

   Select Save and check the public preview and PDF layout for readability and current figures.